Growns, check out the official video for “Priceless” by Jon B.

“Priceless” is the follow-up single to “Understand” the Donell Jones-assisted duet, lead single and title track of Jon B.’s forthcoming new album. Jon B’s new album will feature a collection of midtempo, dance tracks, and slow jams that made R&B fans first fall in love with the crooner upon his 1994 debut. “Priceless” was previously featured on season one of BET’s Games People Play and BET Her Live.

“This video is all about showing a woman that she’s priceless,” says Jon B. “You can have anything you want because the whole world is yours.”

Jon B chose to release the video on 45th birthday as a gift from the R&B veteran to his longtime fans and supporters and it has all the smoothness we’ve come to expect from Jon B. The visuals were shot in various locations across the Los Angeles area, including special scenes at Tomorrow’s Aeronautical Museum, a Black-owned museum and flight school based in Compton, CA that offers interactive exhibits, aviation, and educational programs targeting inner-city youth. Los Angeles native, Dale A. Stelly of Stelly Entertainment (Nipsey Hussle, Sin City: A Dame to Kill For, Forgiveness), serves as video director.

“Every scene is a complimentary sort of dream sequence where I’m saying how I feel, and my leading lady is just basking in the glow,” Jon B explains.

Stream and purchase the new single when it is released via all digital platforms on November 17, 2019, the 40th birthday of Jon’s wife, Danette Buck.