#Growns we would be remiss if we did not take some time out to spread the word about this very special project Goin’ Off. As part of the of the RPM Series that focuses on record labels, is part narrative and part oral history, assembled from exclusive interviews with over thirty recording artists and industry veterans. On November 5, BMG Books will release Goin’ Off: The Story of the Juice Crew & Cold Chillin’ Records by Ben Merlis.

With a foreword written by producer/DJ/Stones Throw label owner Peanut Butter Wolf, and several dozen classic and unpublished photographs, Goin’ Off captures the spirit and energy of the time just before Hip-Hop was a household word.

Goin’ Off chronicles the rise and fall of the label and its partnership with Warner Bros. Records, and follows the careers of its recording artists. Roxanne Shanté was a 14-year-old battle rapper who spawned the diss record, MC Shan engaged in a legendary cross-borough feud with KRS-One, Kool G Rap was a foundational participant in what the media dubbed “gangsta rap,” Big Daddy Kane’s quick-witted lyricism changed the way people rhyme, the collegiate Masta Ace sought to uplift his
community during the height of the crack epidemic, The Genius (aka GZA) co-founded the rap dynasty Wu-Tang Clan, and the enigmatic Biz Markie had the world singing along to his platinum-selling anthem “Just a Friend.”

Pre-order Goin’ Off: The Story of the Juice Crew & Cold Chillin’ Records: