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Multi-Platinum South African vocalist, model and superstar Lira is back with her sixth studio album, Born Free— available now.

About Born Free Lira says, “I grew up in a world where I faced so many limitations. I realized defining freedom for myself and subsequently living it was what I needed to do. In exploring this, the concept of “Born Free” became clearer. I want people to realize how powerful they are and that they can own their freedom. This album has become more than a body of musical work, it seeks to inspire and create change – physically and most importantly, mentally.”

She also adds, “We’re proud of being African, but there’s also a desire to be a part of the world. Part of the way we can raise the consciousness back home is when people see us rise on the world stage. We don’t do it for the individual, we do it for the entire group.”

Check out “Listen” from Born Free, available now on iTunes.

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