Now in watching the Love Connection video from Raheem DeVaughn’s upcoming album, A Place Called Loveland, I can say it’s a pretty safe video. I don’t say that to be cynical or downplay the presentation. I’m simply stating that the video could have really upped the ante from a creative standpoint and played on the obvious “connection” with the 1980’s game show “Love Connection”. It would have been great to see a loosely based video that showed a comedic or playfully sensual enactment of Raheem making a love connection with three beautiful bachelorettes and seeing which girl would be the lucky one. From a brand perspective, it gives your audience another side to your creativity and presents a more memorable visual for his first single. What do you think? Do you think the video is too safe? Could it have used a different approach?

Hope is a music enthusiast and continual student of photography. Also known to rock out a quiet church or elevator with her current ringtone, Tom & Jerry’s Uncle Paco, “Crambone”.