I can’t even front, Jessica Johnson has definitely upped the ante with this offering here in the promo game. What a unique way to have folks hit up your Facebook Fan Page. So it sorta went like this: I got the video because I subscribed to Jessica’s You Tube page. I read the title and said hmmm, press play, listened to the goodness that emanated from the speakers and headed over to her Facebook Page and immediately hit that like button.

Now if that’s not a 2011 interaction I don’t know what is? No five spins every hour from the Kisscalade, nope none of that.

The formula=|:Artist(quality(content)+engagement)=Fan(response):|