LOS ANGELES (Reuters) – Prince has found an outlet for his latest collection of songs, recorded without a major label, by partnering with Target for a three-disc set, the retail chain said on Monday.
The album will be available at Target stores March 29. The collection has two original studio albums called “LOtUSFLOW3R” and “MPLSoUND” and a third disc titled “Elixer” by his latest protege, the singer Bria Valente.
The three-disc set from Prince, which will sell for $11.98 at Target, is the latest instance of a recording artist partnering with a major retailer to release an album.
Anglo-Australian rock band AC/DC released their chart-topping album “Black Ice” in October exclusively through Wal-Mart stores and rock icon Bruce Springsteen gave the retailer exclusive rights to release an anthology of his greatest hits in January.
Prince in recent months sought to showcase his latest recordings as he worked without a major label, as he premiered songs for a Los Angeles radio station and on the Internet.
Prince has previously tried out alternative ways to distribute his music. Copies of his 2007 CD “Planet Earth” were delivered with British newspaper The Mail on Sunday.
Prince, whose hits include “Purple Rain” and “When Doves Cry,” was inducted into the Rock and Roll Hall of Fame in 2004 and he has won six Grammy Awards.
(Reporting by Alex Dobuzinskis: Editing by Jill Serjeant)
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Bria Valente “Here Eye Come”
Whatcha think about this joint?
