A couple of days out from the new year I thought that I might put together a little list of things that I hope to see in 2011. Of course this is somewhat in lieu of a list for Santa since well, 1. Christmas has passed and 2. I’m a few years past the Santa stage. I would like to stress only a few years past that stage.
1. Less free music and more quality music at any(some)price.
A single here and there to test the waters I get that. But a free ep every quarter/month/every other week? Cue Ed Lover! The profit margins may be very low these days, but at the end of the day a profit is still a profit. Right?
2. The end of mediafire et al as a tool for legitimate music promotion.
If you are a hobbyist and you want to send some music around to your friends to show them how adept you have become at constructing 4 bar loops by all means use something like the aforementioned sporage system(that’s combination spam and storage system). All others who fashion themselves professionals, please consider the bevy of options that are optimized for music promotion, which many are (gasp) free.
3. A return to the formula music>marketing.
Of course these days especially if you are an artist doin’-it-yourself, you have to do a fair amount of grassroots marketing, but when it seems that’s all you do? Sometimes I get the feeling that some artists believe that once they’ve made a recording that’s all that they need to do: Concentrate on making recordings. What about developing your craft? Professional athletes still practice don’t they? Why can’t you spend some time doing the same? Practicing, growing, learning, developing so that you will have added to your bag of tricks for the next musical masterpiece you record. Maybe for every 5 or more hours you spend on your music maybe you could then spend 1 hour marketing. Just a thought. Either that or when money allows hire… which brings me to my next point. (more…)