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Oh My God I Think I’m Having a Rap Attack!

[ Ecstacy ]
Somebody get a doctor!
Quick, man
She’s having an attack!
[ Jalil ]
She said ‘rap attack’, man, not ‘heart attack’
[ Ecstacy ]
Oh, you mean she’s alright then?
[ Jalil ]
Of course, man
You never heard of a Mr. Magic Rap Attack?
Where is this guy from, man?
[ Ecstacy ]
Oh, I heard of a heart attack or a big mac attack
But what’s a rap attack?
[ Jalil ]
Come here, man, I see I’ma have to explain it to you
like this
See, a rap attack means……

- Whodini (Magic’s Wand)

Another sad day for hip hop fans as news broke yesterday of the passing of one of hip hop’s pioneering DJ’s, Mr. Magic aka The Official Voice of Hip Hop: Supa Rockin’ Mr. Magic, aka Sir Juice aka John Rivas. In the last few months we’ve seen the passing of DJ AM and DJ Roc Raida among others. For those of you who were fortunate to come up in the ‘golden era’ of hip hop as I was, you respect and appreciate the impact and influence he had on hip hop and commercial radio in general.

Every hip hop DJ with a mixshow, podcast, voice and career is indebted to Mr. Magic.

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Love this. Musically, socially, visually, technically and conceptually. We need more of this.

Last week Evan Roth was contacted to make a video for a Kanye West produced Jay-Z song from the new for film about B.I.G. as well as (RED)WIRE and the Global Fund to Fight AIDS in Africa. The finished product, which debuted just days later, avoids all the usual rap video cliches with striking resulst. “I’ve been turning down client requests to use Typographic Illustration for 5 years in hopes that one day the phone would ring ans it would be Hova,” says Roth. “I’m pretty sure that this is the first rap video to end with a download source code link.”

Jay-Z on iLike – Get updates inside iTunes

If you have trouble viewing the video, click here.
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As you can see, T.I. has been killin’ the charts. Gotta give respect, where respect is due & Paper Trail is a nice album. In our latest edition of “This is a samplin’ sport“, we take a quick look at the ‘swagga’ phenomenon. The track is built around M.I.A’s “Paper Planes”, which interestingly enough, also uses bits of “Straight to Hell”, (Combat Rock, Epic/1982) from The Clash. The audio isn’t the best, but see if you can catch it.

M.I.A. “Paper Planes“, (Diplo/M.I.A.), Kala, Universal/2007

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